Today, buyers are more inquisitive about the vendor; they try to gain as much information as they can before buying the product. For this, a buyer will go through different sites to collect the entire picture, and only then make up their mind to buy the product or service. A vendor can benefit from this habit of buyers by giving him information about the product and then further asking for sign-ups to the site for more information. But it’s not easy to take information from buyers.
So, here we need to follow the golden rule of “giving before we ask” to promote our marketing and keeping that visitor in your contacts for a lifetime. This rule leads to follow the second “L” of lead generation strategies, i.e. a lead magnet.