Marketing strategies have changed, and thus the quality of marketing. Senior-level marketing executives and CMO’s are looking for quality leads to promote and optimize the sale and increase the return on investment. It is observed from the data that management is investing more on websites, social media and SEO instead of typical ways of promoting products.
53% of marketers say half or more of their budget is allocated to lead generation, while 34% say less than half of their budget is allocated to lead generation (source). While 63% of marketers say generating traffic and leads is their top challenge (source). And finally, 27% of marketers say securing enough budget is their top marketing challenge. (HubSpot, 2018) (Source: https://www.hubspot.com/marketing-statistics)