As the word suggests, it will attract the customer towards your product or service with great energy, gathering leads that will be yours forever. There is a space between the traffic generation phase and lead generation phase, and that space can be filled by using lead magnets.
A customer will be attracted toward your product or service if you’re providing value in exchange for their contact information. Basically, it is a method to get permission from customers so that you can follow up on them.
Examples of lead magnets include social media following, e-mail opt-ins, or subscriptions. It can be done through following measures;
- Providing your customers with eBooks
- Giving them a free trial to the site, due to which they might become habitual visitors and will pay you once the free trial ends.
- You can be informative to the customer about a particular topic based on the interest of the buyer.
- You can train and inform them through a video series.
These free of cost services will allow you to obtain personal information from your customer, and will also help them in learning about your services in a better way.